Could Meta be preparing to launch a Prada version of its Meta AI glasses? That’s the speculation after Mark Zuckerberg and his wife, Priscilla, were spotted sitting in the front row of Prada’s Fall/Winter 2026 Fashion Week show in Milan on Thursday.

The social media exec was seen chatting with his seatmate, Lorenzo Bertelli, Prada’s chief merchandising officer and son of head designer Miuccia Prada.

While Zuckerberg has been working to polish his image in recent years, including with upgraded threads, it’s likely that he wasn’t at Prada for the fashion, but rather because of an upcoming collaboration with the brand.

CNBC reported last summer that Prada AI glasses were in the works, among others.

However, Meta has yet to publicly announce such a deal. (The company has not yet responded to a request for comment about Zuckerberg’s presence in Milan. )

EssilorLuxottica, the French-Italian eyewear brand and Ray-Ban maker, has been working with Meta on these high-tech devices since their debut, initially under the Ray-Ban Stories brand.

This month, the company announced it sold over 7 million AI glasses in 2025, up from 2 million in the prior year.

Those sales included both Ray-Ban Meta and Oakley Meta glasses, the latter designed more for the athletic types.

Now, it seems, Prada AI glasses could be next, given that Prada and EssilorLuxottica already renewed their licensing deal for eyewear under the Prada and Miu Miu brands for the next ten years.

(The existing agreement, which expired on December 31, 2025, was later extended through December 31, 2030, with the provision for renewal until December 31, 2035. )

Prada AI glasses could give Meta a foothold in the high-fashion market, a niche that its Oakleys and Ray-Bans don’t yet fill.

Establishing the glasses as a luxury symbol could also benefit Meta’s brand overall

Highlighted sentences link to their corresponding claims. Click any highlighted sentence to jump to its detailed analysis.
Highlight Colors Indicate Claim Quality:
✓ Healthy Claim - No fallacies or contradictions detected
⚠️ Minor Issues - Has contradictions or minor fallacies
🚨 Serious Issues - Multiple contradictions or severe fallacies
Quality Criteria: Claims are evaluated for logical fallacies and contradictions with other news sources. Green highlights indicate healthy claims suitable for reference.
Source