World launches tool to verify humans behind AI shopping agents
This week, Tools for Humanity (TFH), the startup behind World, released the beta of a new verification tool — this one designed to support the build-out of agentic commerce, the fast-growing practice of using AI programs to browse the web and make purchases on a user’s behalf.
More and more consumers are using AI agents to surf websites and buy stuff for them.
AgentKit relies on World ID, which is the linchpin of TFH’s verification system.
The most secure version of the ID is derived from a scan of a user’s eyes via World’s Orb device.
The Orb converts an iris into a unique and encrypted digital code — the verified World ID — which can then be used to access TFH’s ecosystem of services via the company’s World app.
” In an interview with TechCrunch, TFH Chief Product Officer Tiago Sada compared the new function to delegating “power of attorney” to an agent. By verifying that the AI program is acting on behalf of a particular user, a website can decide whether to trust the transactions initiated by those agents or not, Sada said.
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