Spotify’s next frontier: Fitness content
After expanding into podcasts, audiobooks, video, and even physical books, Spotify on Monday announced its next big category: fitness content.
To do so, Spotify has partnered with a number of established wellness creators and the exercise equipment maker Peloton.
This catalog includes a range of classes like those focused on strength, cardio, yoga, meditation, running, and more, without the need for Peloton’s specialized equipment.
Currently, the workouts are available in English, with some options in Spanish and German.
They also can be downloaded for offline access. Participating creators will benefit from the partnership by being able to leverage Spotify’s existing monetization tools, like the Spotify Partner Program. However, the company declined to share its deal terms with Peloton. In the future, the company could consider other forms of monetization as well, but wouldn’t confirm whether or not this could include things like paid subscriptions or paid classes.
The company also saw increased demand for workout music after the recent launch of its AI-powered Prompted Playlist feature
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