Comprehensive Scoring Analysis

TikTok has largely recovered from a slight dip in active users in the days following its ownership change, when a group…

The decline, though brief, benefited competing video apps UpScrolled and Skylight Social, which saw rapid user adoption…

According to estimates from digital market intelligence firm Similarweb, TikTok saw usage dip into the range of 86-88 m…

immediately after the ownership change.

That compares with a typical average of 92 million daily active users.

The app has bounced back to more than 90 million daily active users, indicating that many who left TikTok have since re…

As TikTok saw a small dip in usage, alternative video-sharing apps UpScrolled and Skylight Social began growing quickly.

Although only a tiny fraction of TikTok’s size, UpScrolled topped 138,500 daily active users at its peak on January 28;…

Meanwhile, Skylight Social hit 81,200 daily active users, according to Similarweb’s estimates and has since dropped to …

Overall, Skylight Social saw its user sign-ups increase to 380,000 as of late January, the company told TechCrunch.

Image Credits:Similarweb TikTok’s usage decline, which prompted some to try the new apps, wasn’t driven by the ownershi…

There were growing concerns about TikTok’s updated privacy policy, which gave the app permission to track users’ precis…

(This addition could be related to TikTok’s tests of a “Nearby” feed to show users videos from local creators, but was …

) When reading the privacy policy anew, some users also discovered disturbing language, how TikTok said it may collect …

However, this turned out to be a reference that was included because of the California Consumer Privacy Act (CCPA), whi…

TikTok does that — in the sense that anything someone shares on the platform in their video content technically becomes…

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Boston, MA | REGISTER NOW In addition, TikTok experienced an unfortunately timed, multi-day data center outage, which c…

Users believed these glitches meant TikTok was now censoring their content, which sent them looking for alternatives.

The company announced on Sunday evening that the data center outage was resolved, chalking it up to a winter-storm-driv…

As users made peace with the new terms and conditions and the outage-driven issues were resolved, users returned to the…

But there’s still hope for the newcomers, as the firm notes that TikTok’s usage has been slowly declining over the latt…