In Brief After a better-than-expected opening weekend in theaters, box office for Amazon’s “Melania” fell 67%, to an estimated $2.

37 million, in its second weekend.

The documentary about First Melania Trump has grossed a total of $13.

5 million so far (almost all of that in the United States), which means it’s extremely unlikely the film — which Amazon spent $40 million to acquire and $35 million to market — will break even in theaters.

Before “Melania”’s release, a former Amazon film executive asked how the price tag could be motivated by anything other than “currying favor” with the Trump administration or “an outright bribe.

” Moviegoing typically slows during Super Bowl weekend, but the weekend’s top film, “Send Help,” only declined 47%.

And after placing third on the charts last weekend, “Melania” is ninth this time.

Perhaps anticipating discussion about the film’s decline, Amazon released a statement from its head of domestic theatrical distribution Kevin Wilson, who said, “Together, theatrical and streaming represent two distinct value creating moments that amplify the film’s overall impact.

” “Melania” received universally negative reviews from critics, but its 99% audience rating on Rotten Tomatoes was so good that the site put out a statement insisting that the score was real

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