Amazon’s ‘Melania’ documentary stumbles in second weekend
In Brief After a better-than-expected opening weekend in theaters, box office for Amazon’s “Melania” fell 67%, to an estimated $2.
37 million, in its second weekend.
The documentary about First Melania Trump has grossed a total of $13.
5 million so far (almost all of that in the United States), which means it’s extremely unlikely the film — which Amazon spent $40 million to acquire and $35 million to market — will break even in theaters.
And after placing third on the charts last weekend, “Melania” is ninth this time.
Perhaps anticipating discussion about the film’s decline, Amazon released a statement from its head of domestic theatrical distribution Kevin Wilson, who said, “Together, theatrical and streaming represent two distinct value creating moments that amplify the film’s overall impact.
Logic Quality Breakdown:
- Updated_At:
- Truth_Blocks:
- Analysis_Method: