Content tagged with Snap

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Snapchat announces ‘The Snappys,’ its first-ever creator awards show

Snapchat announced on Wednesday that it’s hosting its first-ever awards show on March 21. The social media giant says the awards show, called “The Snappys,” is designed to celebrate “the creators shaping culture on Snapchat. ” Creators will receive awards like “Spotlight MVP,” “Best Storyteller,” and “Breakout Creator of the …

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At a critical moment, Snap loses a top Specs exec

Snap has big plans to release the newest version of its AR glasses, Specs, later this year. Despite the strategic priority that the hardware product represents, the company recently shed one of the top executives tied to the project, reportedly over a dispute with Snap CEO Evan Spiegel. The tech …

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Snapchat+ tops 25M subscribers, driving company’s direct revenue ARR to $1B

Snap’s direct revenue business has reached a $1 billion annualized revenue run rate, the company announced on Wednesday. Annualized revenue refers to a business’s current revenue rate projected over a full year. The social media giant says the milestone is driven by its Snapchat+ offering, which has now surpassed 25 …

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As it preps Specs for the masses, Snap’s Q4 shows revenue growth but fewer daily users

Snap is on a mission to diversify its revenue sources — moving from a business model in which it largely chases ad revenue to one where it can also make money through subscriptions and, eventually, hardware. The company’s latest quarterly earnings report shows that, so far, the firm is having …

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