Bumble announced on Thursday that it’s adding a series of AI-driven features intended to help turn matches into lasting connections, including those that offer feedback and guidance on users’ bios, photos, and prompts. The dating app’s new AI-suggested profile guidance tool will roll out globally and give “personalized, actionable feedback” on users’ bios and prompts. , the profile guidance feature can be augmented with an AI photo feedback tool, which can “help you choose the best photos and show up as your most authentic self. ” According to Bumble’s blog post explaining these features, it doesn’t seem like the insights from these AI tools are particularly groundbreaking — for example, Bumble says that its AI photo tool might encourage you to ditch photos where you’re wearing sunglasses that cover your face, and add a wider variety of photos, like ones taken outdoors or with friends. It’s advice you could’ve easily gotten from a friend 10 years ago, but it’s still new information to many users. In Canada, Bumble is testing another, non-AI feature called “Suggest a Date. ” When a conversation stalls, a user can signal that they are open to meeting in person, which the company says is “a simple way to signal that they’re ready to connect offline. ” Of course, another way for people to “signal that they’re ready to connect offline” is to literally ask someone on a date. But realistically, it doesn’t seem like users are taking the plunge, so having an in-app way to indicate interest may motivate some potential couples to move their conversation IRL. “With Suggest a Date, we’re creating a clear expression of intent and giving members a way to bypass the traditional back-and-forth and move toward meeting in real life,” Bumble CTO Vivek Sagi said in a statement. “When we reduce friction at the moments that matter most, we help people connect with clarity and confidence, and increase the likelihood of meaningful relationships forming offline. ” Bumble and other popular dating apps, like Match Group’s Tinder and Hinge, have all embraced AI-powered features in recent months. For instance, in December, Hinge introduced a tool to help generate more interesting conversation starters than “How are you?” Tinder may take things a step further. In Australia, Tinder is piloting a tool called Chemistry, which asks users to provide the app with access to their camera roll, which is a concerning amount of data to feed into an AI tool. Based on a user’s camera roll and answers to a series of questions, the AI can learn more about someone’s interests and personality to supposedly reduce “swipe fatigue” and suggest better matches. Meta’s Facebook Dating tool does something similar — in October, it launched a feature that asks to use its AI on photos in your camera roll that you haven’t yet shared in order to suggest AI edits

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