Antonio Gracias says he’s longing for ‘proentropic’ startups — those that are built to survive chaos
While chatting at this year’s Upfront Summit in Los Angeles, he spoke about the term he coined — proentropic — a descriptor for startups designed to thrive in chaos and disruption. Such upheavals include the increasing volatility of climate and geopolitics and, of course, technology.
” He said the world has been leaning toward chaos since at least the end of the last century as “human populations [have] gotten bigger and technologies have changed.
“It’s not just that they’re in a market today [that] they think works, but [they’ve] baked into their strategy and their people a way of thinking about the world that’s probabilistic” — meaning that anything can change at any moment in time.
Elsewhere in the conversation, he spoke about the firm’s strategy of conviction and again referenced the world’s macro situation. “We’re going into a period now in the economy where if you really want to build a better world, you’re going to have to have moral courage. ” He spoke about the intersection of climate, energy, and hardware, using Tesla as an example. “You can build great stuff with not a lot of compute if you know how to integrate the software and the hardware, he said.
Gracias also spoke about what he thinks the future of this moment in time will be.
“The prevailing narrative is that artificial intelligence is going to be terrible.
Job losses, social unrest,” he listed off.
“And I think this is not true.
I’m going to work really hard in the next five to 10 years to make it not true.
” Instead, he thinks the opportunities are greater than ever.
“Who knows what they will build,” he continued.
“We will decide whether we have a utopian future or a dystopian future
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