H&M wants to make clothing from CO2 using this startup’s tech
The fashion industry knows it has a waste problem.
About one garbage truck of textiles is thrown away every second.
Meanwhile, the industry generates more carbon pollution than international flights and maritime shipping combined.
5 million to build a demonstration scale of its cellulosic production system, which is designed to produce tens of tons of material using CO2 as its main ingredient.
The company has tested the material with 15 pilot partners, including H&M, Patagonia, and Walmart.
To make cellulose for lyocell or viscose, Rubi uses enzymes.
Today, most cellulose comes from trees, including plantations and virgin rainforests.
“These textile and raw material supply chains are very long,” Mashouf said.
, we’ve gotten interest in being able to actually produce cellulose pulp that’s textile-grade, where that doesn’t exist today.
“We looked at all the tech out there,” she said, but they kept coming back to enzymes.
The enzyme industry is massive, she said.
It’s used to make high-fructose corn syrup and in wastewater treatment.
“The capacity is out there already and can be very low cost.
” Rubi uses a “cascade” of enzymes to process waste carbon dioxide. The company has used AI and machine learning methods to boost the enzymes’ efficacy and stability.
The reactors fit inside shipping container-sized modules. Eventually, Rubi plans to change its process to allow for continuous production.
“This really is a platform,” Mashouf said.
“We think of it as a platform to make all the important chemicals and materials across the economy in a low-cost way
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