AI-powered design platform Picsart is launching a creator monetization program, the company told TechCrunch exclusively.

The program is open to all creators, with no invite lists and no minimum audience size required.

The program invites creators to create original content with Picsart tools for a specific campaign, share it on their social channels, and earn revenue based on how their audience engages.

Picsart says the program is designed to reward creative output and performance, rather than focusing on scale or follower count.

By launching a creator monetization program, Picsart is evolving from a creative tool into a platform where creators can earn revenue.

The company likely sees the move as a way to both attract and retain creators

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