Instagram tests a new ‘Instants’ app for sharing disappearing photos
The app, which is available in Spain and Italy, lets users share disappearing photos with their friends that can be viewed only once and remain available for 24 hours. With Instants, you capture a photo in a single tap, with no editing allowed. The app doesn’t allow uploads from your camera roll and only lets you capture and share content using the in-app camera.
The app borrows ideas from social platforms like Snapchat, Locket, and BeReal, as it focuses on authentic and ephemeral content. It’s worth noting that Instagram has been testing Instants as an in-app feature in certain regions before today. The company says users can choose to use Instants either within the standard Instagram app or through the standalone Instants app. “To give people low-pressure ways to connect with friends, we’re testing an app called Instants to share casual photos and videos in the moment,” a spokesperson said in a statement. “We’re exploring multiple versions of Instants to see what people like, and will listen to our community. ” You can share Instants with your mutual followers or your Close Friends list.
Instagram notes that these lists are the same across the Instagram and Instant apps.
The app is available on iOS and Android.
Although Instagram started as a way for friends to share content with one another, over time, it has become more impersonal as it has been flooded with ads and influencers.
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