Loud eaters and phones nearly spoiled my cinema trip - and it's not just me
But just as you settle in, you're jolted back to reality.
Audience members around you are scrolling on their phones, talking and munching loudly.
Cinemas do clearly ask everyone not to disturb those around them - through the use of adverts, announcements and signs - but is behaviour in getting worse? I experienced disruption a few weeks ago while watching Ryan Gosling's sci-fi movie, Project Hail Mary, at a cinema in London.
Behind me, someone was translating the film's dialogue in real-time to the person next to them.
Elsewhere, a couple of people scrolled on their mobiles, seemingly incapable of focusing on the big screen.
Meanwhile, a family were unwrapping an entire picnic at their seats.
Shouting and throwing popcorn Film TikToker Cerys Hawkes has posted about "how to avoid annoying cinema-goers".
Her worst incident was during a screening of supernatural horror film Smile 2, in 2024.
On one side of the auditorium, throughout most of the film, "two men spent the runtime filming themselves, the screen and other audience members with the flash on, in an attempt to (what looked like) record 'reaction' content for social media".
She thinks being disruptive "goes hand-in-hand" with being messy, recalling last year's "infamous Minecraft Movie screenings, which saw auditoriums full of people throwing popcorn, drinks, and some even going as far as bringing in a live chicken".
Not everyone minded some gentler audience participation though.
"I don't think I've been to a single film in recent years where someone hasn't been scrolling on their phone, and that includes premiere screenings," he tells the BBC.
"As a regular cinema and theatre-goer, it is the bane of my life.
Just turn it off and enjoy what you're watching. "
"The lack of respect for other patrons is astounding. "
The BBC asked Vue, Odeon, Cineworld and Everyman cinemas about their policies on audience disturbances.
They all state customers are asked to switch off phones during screenings.
Vue also told the BBC they ask customers to "have consideration to others when watching a film", while Odeon asks customers not to "spoil the enjoyment of others". Cineworld said it reserves the right to ask disruptive customers to "leave the cinema immediately" without a refund. When it comes to manners, Debrett's - a leading UK authority on etiquette - lists polite behaviours for the cinema, including to: turn off your phone eat considerately minimise talking take your rubbish 'Most people follow etiquette' James Connor, a senior manager for the UK Cinema Association, tells the BBC that for the "vast majority of audiences", seeing a film "remains a hugely enjoyable shared experience".
"Most people understand and follow simple cinema etiquette. so everyone can enjoy the film as intended. "
However, she does think "something has really shifted, particularly since Covid".
"It's really tempting to say, 'Oh, lockdown meant that we forgot how to behave'.
"But it's not that simple," she adds. She says the breaking of lockdown guidance and rules by some resulted in "a weakening of what we call the 'social contract' - the rules that bind us together". She also highlights what she sees as "the collapse of private norms in public spaces", with people's attention "absolutely being distorted and divided" by being able to go on their phones while watching films at home.
Connor ends with an optimistic note for cinema's future. "With a strong slate of films still to come this year, there's real confidence and excitement about what lies ahead for cinema audiences
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