As Tim Cook steps down, Apple hit record sales — but a chip shortage looms
Apple reported a record quarter on Thursday.
“Today Apple is proud to report our best March quarter ever, with revenue of $111.
2 billion and double-digit growth across every geographic segment,” Cook said during Thursday’s earnings call.
This is driving up the prices of hardware.
Apple is primarily a hardware company, so that’s obviously not great news for its core products. Most notably, the chip shortage has impacted the iPhone. Despite the strong sales figures touted by Apple on Thursday, it has previously been reported that RAM costs have quadrupled — impacting phone production costs and putting John Ternus, Apple’s incoming CEO, in a less-than-enviable position.
One possible result may be that Apple increases prices for the iPhone.
“There’s just a little less flexibility in the supply chain at the moment for getting more parts,” Cook told Reuters on Thursday.
“In my view, Tim is one of the greatest business leaders of all time.
Stepping into the role of CEO is an incredible honor, and it means a great deal to me to have Tim’s trust and confidence,” Ternus said.
He will obviously have his work cut out for him when he begins the job on September 1.
But he will still have Cook’s supply chain experience to lean on for a while.
Cook will become executive chairman
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